Rogers-Lowell chamber changes name, logo

by Talk Business & Politics staff ([email protected]) 936 views 

The Rogers-Lowell Area Chamber of Commerce has a new name. The organization says its rebranding as the Rogers Lowell Chamber (RLC) better reflects its commitment to quality, consistency and style.

The new name and logo include the tagline “Serving Business and Community Together.”

Other graphic elements were developed in-house over several months last year. They include new branding for various RLC divisions, including its convention &visitor’s bureau Destination Rogers (formerly called Visit Rogers). Other new design elements are being introduced for various RLC programs like NWA Emerging Leaders, Hustle in Heels, Go Downtown Rogers and Art on the Bricks Art Walk.

“From our beginnings in 1922 to now, the Chamber is working hard to remain relevant and necessary by cultivating local business and community leaders from all backgrounds,” RLC President and CEO Raymond Burns said. “Our brand story’s heroes are the servant leaders of yesterday, today, and tomorrow. Our new brand image is modern, vibrant, and welcoming and better positions the Chamber to the next generation for a successful future.”

Chamber officials rolled out the new RLC name with a soft launch starting in January. They will amplify those activities after the chamber’s 101st annual meeting April 6 at the Rogers Convention Center, headlined by a keynote speech from J.B. Hunt Transport Services President Shelley Simpson.