Cross County Bank has hired Whitney Eldridge as marketing director with oversight of the bank’s marketing program. She will ensure brand consistency and effectiveness through all advertising, internal and external communications, and marketing programs.
“Whitney joins us at an exciting time in our history, as we unite our two brands, Cross County Bank and First Commercial Bank, as Cross Bank. She will help us share our legacy in Eastern Arkansas and position the bank for the future as Eastern Arkansas’ premier community bank,” David Dowd, President and CEO of Cross County Bank, said.
In September, the bank announced plans to adopt the name Cross Bank in all 10 offices beginning November 21. Currently, Cross County Bank operates four offices in Cross County under the Cross County Bank name and six offices in Craighead, Monroe, and Mississippi Counties under the First Commercial Bank name.
Eldridge is a native and resident of Jonesboro. She holds a bachelor of arts in mass communications and double minors in visual arts and Christian studies from Ouachita Baptist University. Previously, Eldridge served as communications director and administrator at Christ Redeemer PCA in Jonesboro, and as marketing director for Gearhead Outfitters in Jonesboro.
“I’m delighted to join Cross County Bank at this exciting juncture in its 131-year history,” Eldridge said. “Soon to be Cross Bank, Cross County Bank has a rich heritage and is well respected throughout Eastern Arkansas. I’m eager to build on the work being done in these communities as we continue to support customers throughout their financial journey.”
Eldridge brings more than a decade of experience in marketing, PR, branding, advertising, communications, and marketing strategy to Cross County Bank.