The University of Arkansas selected fan engagement startup RevelXP as the school’s official hospitality partner in a multiyear deal. Financial terms were not disclosed in the UA announcement on June 24.
RevelXP will create and sell fan experiences for Razorback football games beginning this fall, including turnkey tailgates, new pre- and in-game hospitality areas and enhanced hospitality services.
“For our fans, there is nothing quite like the full Razorback Football game day experience,” said Hunter Yurachek, UA athletics director. “Now, thanks to our partnership with RevelXP, our fans will have the opportunity to enjoy a customized tailgating experience with advancements such as a digital reservations platform, enhanced amenities, catering options and new hospitality areas outside and inside of our stadium.”
The UA said the RevelXP partnership will include additional Razorback sporting events throughout the year. Fans will be able to book tailgates, manage reservations and process premium add-ons through the RevelXP website.
The RevelXP tailgates will be operated in the same locations outside Donald W. Reynolds Razorback Stadium during football season, including Victory Village North, East and South along with The Gardens.
RevelXP will also work with the UA athletic department to introduce premium shared hospitality areas for fans on game days and custom events in athletic venues on non-game days.
RevelXP launched in late 2020 and is a subsidiary of private equity firm Teall Capital Partners, led by Ben C. Sutton Jr., former chairman and president of collegiate sports marketing company IMG College, which has owned the Razorbacks’ multimedia rights since 2008.