Minnesota company acquires Bentonville agency The Retail Firm

by Paul Gatling ([email protected]) 4,001 views 

Chad Goss, from left, Josh Breeden and Kevin Head

The Stable, a consumer brand agency based in Minneapolis, has acquired The Retail Firm, a Bentonville-based company. Financial terms of the deal were not disclosed in a news release Monday (Nov. 8).

According to the release, The Retail Firm offers full-service sales support, supply chain services, data analytics and category insights national brands including Hello Bello, Oculus, and private-label suppliers at Walmart and Sam’s Club.

Josh Breeden founded the business in 2018. Chad Goss and Kevin Head joined the firm later as principals. They will all remain with The Stable following the acquisition. The Retail Firm has 20 employees who will all join The Stable’s existing Walmart team.

“We have been following The Retail Firm over the last couple years and have been really impressed by their growth and positioning within in the marketplace,” Nik Larsen, president of The Stable, said in a statement. “The way they approach partnerships and the tools they have built to enhance their clients’ business at Walmart aligns really well with us.”

The Stable, known for introducing brands including Function of Beauty, Ring, and Cora into retailers like Target, Walmart, and Amazon, has spent the year expanding its omnichannel service offering. In 2020, the agency acquired retail shop Kreative, e-commerce tech company RichContext of Rogers, and sales and marketing firm Jacobs Marketing.

“In an increasingly competitive retail sector, our suppliers need better data, quicker insights and healthier supply chains to stand out and grow at Walmart,” Breeden said in the release. “The Stable provides the ideal platform for our partners to accelerate growth and for our enhanced organization to add value to Walmart.”

The combined company will now employ approximately 300 people with offices in Minneapolis, Bentonville, Rogers and Seattle.

A company spokeswoman declined to disclose revenue information. Inc. magazine ranked The Stable No. 229 on its list of fastest-growing private companies earlier this year.