Generations Bank names new market presidents in Fayetteville, Rogers

by Talk Business & Politics staff ([email protected]) 1,522 views 

Rogers-chartered Generations Bank announced Monday (Oct. 25) new market presidents in Fayetteville and Rogers.

The bank hired Rick Moody to oversee operations for the Fayetteville market. Max Harrell has been promoted to lead the Rogers market.

Moody spent almost 20 years working in the Elkins and Fayetteville market in commercial lending, most recently for Chambers Bank.

Harrell is the son of Generations Bank CEO and Chairman Jon Harrell. He started working for the bank part-time in 2014 as a teller, then moved to loan intern and credit analyst roles before starting his full-time position as a commercial lender in 2018.

Generations Bank relocated its charter from south Arkansas to Rogers in the spring of 2019.

The company now has 10 brick-and-mortar locations in Arkansas, including five in Northwest Arkansas and the Fort Smith metro —Bentonville, Fayetteville, Rogers, Siloam Springs and Van Buren.

As of June 30, Generations Bank had assets of $663 million, according to the FDIC. That’s an increase of nearly 10% from the previous year.