Arvest Bank kicks off 11th year of Million Meals initiative

by Talk Business & Politics staff ([email protected]) 412 views 

Arvest Bank kicked off its 11th annual Million Meals campaign Monday (April 5), and it will continue through May 29. The campaign’s goal is to provide at least one million meals to those in need, and it benefits more than 90 locally selected organizations throughout Arvest’s four-state footprint.

The campaign is particularly needed in Arkansas, which ranks 7th among the most food-insecure states in the nation, according to the U.S. Department of Agriculture (USDA).

Arvest in Northwest Arkansas and the Fort Smith metro have partnered with numerous organizations for the duration of the campaign. These organizations will receive monetary donations made in Northwest Arkansas and the Fort Smith metro from April 5 to May 29.

Residents can support Million Meals by making monetary donations at Arvest branches and drive-throughs in Northwest Arkansas and the Fort Smith metro, or by calling (866) 952-9523.

Additionally, customers can donate via the Arvest Go mobile app and Arvest Flex Rewards credit cardholders can log in to to redeem and donate rewards points.

Every dollar raised through Million Meals provides the equivalent of five meals for local, hungry families. While Arvest is unable to accept food donations in branches this year, customers and community members can donate directly to the bank’s food partners.

“We’re always excited to kick off our Million Meals campaign because helping those in need in our communities is a big part of who we are as an organization,” said Brad Crain Arvest Bank president in Bentonville. “Our associates are excited to join our food partners, our customers and the community to fight hunger, and it’s especially rewarding to know everything we raise stays local.”

Arvest conducts Million Meals in the spring each year due to the fact food banks report an increased need in the summer, when many children do not have the benefit of eating meals at the schools they attend. According to the Food Research & Action Center, only one child participated in the USDA’s Summer Nutrition Programs in July 2019 for every seven children who received a free or reduced-price lunch during the 2018-2019 school year.

Launched in 2011, Arvest’s Million Meals campaigns have raised a 10-year total of 17,068,971 meals, which includes more than $3 million in funds given directly to the bank’s dozens of local food partners.