LIVSN releases trail pants, raises nearly $500,000 on Kickstarter
Fayetteville-based outdoor apparel company LIVSN Designs recently launched its new trail pants on Kickstarter and has raised nearly $500,000 in the crowd-sourced campaign, which ends tonight (March 4).
After quickly exceeding the $10,000 needed to fund the campaign, it raised more than $100,000 within eight hours of the start, said Kelsey Ferguson, brand marketing manager. The company’s previous Kickstarter in summer 2019 raised $106,364, and the company looked to exceed that amount.
Andrew Gibbs-Dabney, founder and CEO, said he expected to double or triple the amount raised in the previous campaign. The existing campaign allows supporters to place pledges in order to buy the company’s products.
The company’s new EcoTrek Trail pants were released in the campaign. They are water-resistant, sweat-wicking and quick-drying and have many of the same features of the company’s Flex Canvas pants but with an internal drawstring waistband and an expanded zippered phone pocket on the thigh. Also, the fabric in the new pants is produced from ocean buoys recovered within 100 miles of the fabric mill in Taiwan. The pants are made in Vietnam.
“After having worked on the EcoTrek pants for months and months, it’s a huge honor to see the outpouring of people supporting our next product,” Gibbs-Dabney said. “Many of the people who backed the EcoTrek Kickstarter are the same people who helped get LIVSN off the ground, and that means the world to us. We design products that our customers ask for and that we are confident have a place in the market, and it’s clear that the EcoTrek pants fit that model. I can’t wait until they start arriving to our customers and friends in September so they can put the EcoTreks to the test day-to-day.”
The pants are available in olive, caramel and charcoal and sizes up to 40×34 in waist/inseam.
LIVSN has two full-time and one part-time employees and multiple independent contractors.