FNBC forms deposit leadership team

by George Jared ([email protected]) 387 views 

FNBC has formed a Deposit Leadership Team to better position the bank for future growth and expansion, it said Wednesday (March 31). The team of four has a depth of banking leadership and knowledge and will collaborate on expanding the deposit function more strategically within FNBC and the markets it serves.

“As we begin to emerge from the Covid-19 pandemic, we recognize that business and consumer banking needs and expectations have shifted,” said FNBC President & CEO Marty Sellars. “This leadership team will be dedicated to streamlining FNBC’s deposit growth initiatives, including product development and delivery channels. Collectively, they will lead and prepare our organization for the future of business and consumer retail banking.”

Leading this new team will be Molly Day, who has been promoted to senior vice president, chief deposit and chief marketing officer. In the newly formed CDO role, Day will be responsible for the overall leadership of the bank’s deposit strategy and culture and will identify and create efficiencies within its teams. She will serve as the CDO in an interim capacity. Day has led the bank’s marketing efforts since 2014 and will continue to build and expand its brand reach through omni-channel and strategic marketing communication efforts through her CMO role.

Jessica Harper, vice president, treasury management services, will be a member of the Deposit Leadership Team. She joined FNBC in March 2020 and has been responsible for the design, development, implementation, and execution of the new FNBC Treasury Management Department. The department’s creation last year was driven by FNBC’s busines banking growth and demand over the past several years. Jessica and her team will continue to provide valuable solutions and efficiencies for business clients and their cash management processes through services such as ACH origination, remote deposit capture and more.

Julie Seat has been promoted to vice president, retail operations. In this role, Seat will assume full oversight of the day-to-day retail operations of FNBC, including staffing, compliance, product delivery, sales, and leadership development of the deposit staff.

Terri French has been named vice president, customer experience officer. In this new role, French will oversee all aspects of the in-branch client experience, including quality customer service and acting as a client advocate, providing key insights to customer behavior and identifying gaps in meeting customer expectations.

FNBC is headquartered in Ash Flat, AR and has 11 locations throughout North Central and Northeast Arkansas.

As of Dec. 31, 2020, it had approximately $580 million in assets, having grown almost 40% over the past six years without a full bank or branch merger or acquisition.

FNBC expanded into the Jonesboro market in 2018 with a limited production office and transitioned to a full-service operation in early 2019. It opened the doors to its new state-of-the-art banking center at the corner of Fair Park Boulevard and Race Street in Jonesboro in January.