Walmart is leveraging its business and celebrity relationships to give families access to a virtual a star-studded summer camp and drive-in movies in store parking lots.
“Summer hasn’t really felt like summer yet, and I know I hear every day, ‘Mom, I’m bored!’” said Janey Whiteside, chief customer officer at Walmart. “Through our digital means and vast footprint of stores, we’re hoping to bring some summer fun to families across the country. We know Walmart plays a role in our communities that extends far beyond getting them necessary supplies, and we see that now more than ever.”
Camp by Walmart is working with Drew Barrymore, Neil Patrick Harris, LeBron James, Idina Menzel and Todd Oldham to launch Camp Walmart on July 8. The internet-based camp was produced and developed in partnership with CAMP, a Family Experience Company and powered by the interactive video platform eco.
“Each professional is stepping outside of their day job to serve as camp counselors, leading kids through sessions varying from arts and crafts to fitness and other activities to keep them active and entertained,” the release states.
Starting July 8, families can access 50 Camp by Walmart activities for free by visiting the Walmart app. Celebrity and expert-led camp sessions will roll out across the summer including family bonding actives, as well as make-up tutorials led by Drew Barrymore and physical and mental activities led by LeBron James. Actor Neil Patrick Harris will kick off each morning as head camp counselor leading families through one of 14 camp challenges. There will be talent shows led by Idina Menzel, and designer Todd Oldham reimagines smart arts and crafts and will teach campers about creativity through the lens of arts, crafts and fashion.
Camp by Walmart will offer 200 more new activities during the summer. To access Camp by Walmart, customers can download the Walmart app, or update their existing Walmart app, and look for Camp by Walmart in the app’s Services tab from the bottom navigation.
For families missing the big screen, Walmart is working with Tribeca Enterprises for two drive-in experiences. Walmart is transforming 160 of its store parking lots into contact-free drive-in movie theaters where customers may watch movies programmed by the Tribeca Drive-in team.
In July, Walmart said the Tribeca Drive-In movies will be available at stores in Arlington, Texas, Pasadena, Calif., Nassau County, N.Y., and Orchard Beach in the Bronx, N.Y. The full schedule and tickets can be found at TribecaFilm.com.
Beginning in August, Walmart said it will roll out the service in other towns for a combined 320 showings. Each movie night will include movies, special appearances from filmmakers and celebrities and concessions delivered to customer vehicles. Walmart’s drive-in tour will run through October and additional details will be announced closer to the start of the tour.