Bank OZK hires Carmen McClennon for new marketing, consumer strategies role

Bank OZK has hired Carmen McClennon for a newly created role as Executive Vice President, Director of Marketing and Consumer Strategies.

McClennon will lead consumer banking strategy and design at Bank OZK, as the bank looks to advance this key market segment. Additionally, she will oversee all aspects of the bank’s brand and business line advertising, marketing and communications efforts.

McClennon has over two decades of experience in consumer banking including enhancing sales and customer experiences, and developing and integrating digital and traditional channels for banks with a national and multi-national scope.

Most recently, she led customer and product strategy at First Citizen’s Bank, headquartered in Raleigh, North Carolina. She began her career at Royal Bank of Canada, including leading digital and branch channels at RBC Bank, USA. Her experience also includes leading the consumer bank integration at Key Bank for the First Niagara Bank merger.

“Carmen McClennon’s expertise in leading consumer banking strategy design and execution on a national level will help Bank OZK further leverage the capacity in our retail franchise,” said Cindy Wolfe, Chief Banking Officer at Bank OZK.

“Under Carmen’s leadership, we expect to expedite the development and deployment of compelling value propositions, supported by omni-channel delivery. Carmen’s formidable skills will allow us to advance our outstanding teams, processes, technology and culture and position us for further growth,” Wolfe said.

McClennon received a Master of Business Administration from Dalhousie University in Halifax, Nova Scotia and is a graduate of the University of Victoria in Victoria British Columbia, where she received a Bachelor of Arts degree.