LIVSN launches 2nd Kickstarter campaign

by Jeff Della Rosa (JDellaRosa@nwabj.com) 373 views 

Clothing startup LIVSN Designs of Fayetteville has launched a Kickstarter campaign to release an upated version of its Flex Canvas Pants. The campaign runs through Aug. 9.

Fayetteville-based clothing startup LIVSN Designs recently launched its second Kickstarter campaign to release an updated version of its Flex Canvas Pants.

Andrew Gibbs-Dabney, founder of LIVSN Designs, said the company wanted to give another opportunity to people who missed out on purchasing the original version of the pants, which have sold out. The Flex Canvas Pants Version 2 are more sustainable and refined compared to the original pants and were improved based on consumer feedback, Gibbs-Dabney said.

“We’ve taken something that was already very good and made it better,” he said. “That’s not from our own internal tinkering. It’s from user feedback.”

The new version uses organic cotton and recycled polyester, helping the company to achieve its sustainability goals. It also includes an environmentally-friendly water repellency, a more durable roll-up button, an internal media sleeve for both front pockets and an additional knife pocket.

Gibbs-Dabney emphasized the overall goals for the company are to be able to own less and live more. To achieve this, it makes clothing that’s more durable and versatile, so consumers don’t have to purchase as much apparel that wears out too soon. The company offers a warranty to repair, replace or refund clothing with a manufacturer defect, and items that fail as a result of normal wear and tear can be returned and repaired at cost. This also will help the company meet its sustainability goals as it keeps more clothing from landfills, he said.

After the initial Kickstarter campaign this past fall, the original pants were shipped to customers in February. Since September, its clothing has been shipped to 33 countries, and sales have reached more than $120,000.

The new campaign hit its $10,000 goal in less than two hours and doubled it in six hours. The campaign ends Aug. 9. The pants range between $90 and $120, depending on when they are ordered, and they are expected to be shipped by February 2020. The campaign is online at this link.

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