Amazon ushering in another round of price cuts at Whole Foods

Amazon and Whole Foods Market announced a third round of price cuts to begin Wednesday (April 3) that will offer lower prices on fresh produce for all customers and expanded Prime benefits with more exclusive weekly deals on popular products across departments.

“Whole Foods Market continues to maintain the high-quality standards that we’ve championed for nearly 40 years and, with Amazon, we will lower more prices in the future, building on the positive momentum from previous price investments,” said John Mackey, Whole Foods Market co-founder and CEO. “The standards for how our products are sourced, grown and produced are powerful and set Whole Foods Market apart from the competition. We will continue to focus on both lowering prices and bringing customers the quality they trust and the innovative assortment they expect from our brand.”

The grocery retailer said it will continue to focus on high quality, peak season produce including greens, tomatoes and tropical fruits. Prime members will also save more on double the number of exclusive weekly deals and deeper discounts. Whole Foods said it will roll out more than 300 Prime-exclusive deals over the next few months on popular items. Some of the April price rollbacks include organic asparagus at $2.99, a $2 savings, with the same savings on organic strawberries. The retailer is a featuring fish, pork, ham and chicken in its April deals.

Prime members already receive an additional 10% off of hundreds of sale items throughout the store. Amazon is also trying to recruit more Prime members with another promotion. Starting Wednesday through the end of April, customers who try Prime can get $10 off their $20 purchase in-store at Whole Foods Market when they try Prime. New members can try Prime free for 30 days. Full promotion details are at this link.

“When Whole Foods Market joined the Amazon family, we set out to make healthy and organic food more accessible,” said Jeff Wilke, CEO of Amazon Worldwide Consumer. “Over the last year, we’ve been working together tirelessly to pass on savings to customers.”