Zweig Group, a Fayetteville-based media, publishing and consulting company for the architecture and engineering industries, announced Monday (Feb. 18), the acquisition of Ignite Coaching and Consulting, a company in Salt Lake City, Utah, offering management, marketing and business development for the architecture and engineering industries. Terms of the deal were not disclosed.
“As Zweig Group continues to set the gold standard for M&A advisory services to the AEC industry, it is a unique distinction for our firm to grow ourselves in the same way that we help clients across the nation,” said Jamie Claire Kiser, managing principal and chief financial officer for Zweig Group. “We are honored to provide the rocket fuel to boost Jen and Ignite to new heights as we combine forces.”
Jen Newman, founder of Ignite with more than 20 years of experience in the architecture, engineering and construction industry, will join Zweig Group. “It was a natural fit,” Newman said. “I have long been an admirer of the Zweig Group and am thrilled to be able to offer my clients the resources of the premier management consulting firm in the AEC. There is no greater satisfaction than helping organizations and individuals succeed in achieving their goals, and Zweig is positioned to provide everything a firm needs to do so while growing their people and profits.”
The acquisition will allow Zweig Group to expand its service offerings and is in line with a series of hires to increase its capabilities in training, strategy, branding and traditional marketing consulting services. The acquired firm will add a Salt Lake City location for Zweig Group, operate under the Zweig Group brand and offer the company additional capabilities to serve the general construction market.
“Demand for development and training is at an all-time high according to our research,” said Chad Clinehens, president and CEO of Zweig Group. “Ignite brings coaching, training and advisory services that AEC firms need now. Jen’s specialty in marketing and business development is especially attractive to our firm and fits well in our new mission to elevate the industry.”