Paradise Advertising & Marketing has been selected as the agency of record for the Little Rock Convention & Visitors Bureau (LRCVB), the official destination marketing organization for Arkansas’ capital city.
St. Petersburg, Florida-based Paradise, an award-winning, full-service integrated advertising agency with experts in the tourism and destination marketing industry, will work with local Little Rock agency Mangan Holcomb Partners (MHP) on the convention and visitors bureau account.
The multi-year agreement began January 1, 2019. Services include a mix of strategic consulting, creative development and psychographic customer persona development and segmentation to complement the national media advertising.
“We are impressed with Paradise’s history of success with brands and tourism organizations and their sincere passion to specifically drive economic impact for destinations,” said Gretchen Hall, President and CEO of the LRCVB. “Little Rock strives to provide true hospitality and engaging experiences; we have an amazing culinary scene as well as first-class attractions and we offer some of the best meeting facilities and hotels in our region. We partnered with Paradise to put Little Rock on the map as a must-see place to visit and stay. With local agency MHP handling Central Arkansas, we feel we have a great team to propel us forward in the tourism space.”
“We will apply a data-driven approach to everything we do to yield sustainable economic impacts throughout the destination,” said Barbara Karasek, CEO and co-owner of Paradise Advertising & Marketing. “Little Rock is a rising star and we can’t wait to hit the market with a number of powerful messages.”
MHP Director of Client Services Julie C. Robbins added, “Having worked on LRCVB’s website re-launch, MHP’s experience and Arkansas footprint will serve us well in attracting more visitors, diners, meetings, conventions and events to our hometown.”