DataRank Acquired By Seattle Analytics Firm
by October 13, 2015 1:15 pm 155 views
Fayetteville-based DataRank has been acquired by social media analytics firm Simply Measured for an undisclosed sum.
DataRank touts itself as a “leading social intelligence platform bringing the world’s online conversations to brands both big and small.” The market research firm utilizes analytics tools to provide business insights from consumers and users. Seattle-based Simply Measured helps companies plan social campaigns and optimize activities for better results on platforms such as Facebook and Twitter.
“We have proven the importance of social intelligence by helping leading enterprise brands research, discover and take action on their most important social conversations,” said DataRank CEO, Ryan Frazier. “The partnership with Simply Measured gives us the ability to help marketers through all of their critical campaign stages, from research, to measurement, to justifying ROI after the fact. We’re excited for this new chapter and looking forward to helping marketers and insights professionals do their best work, simply.”
The DataRank acquisition caps off a year of growth for Simply Measured, which was recently named among Inc. 500’s Fastest Growing Companies.
“The main struggle for marketers today is how to find, understand and leverage data to improve campaign performance for their brand,” stated Simply Measured CEO, Adam Schoenfeld. “Basing campaign decisions on passive listening and vanity metrics is no longer enough to show social ROI or justify the investment to CMOs. Marketers need real social intelligence and research to discover new opportunities, understand online conversation, and take action. By adding DataRank to the Simply Measured family, we’re providing marketers with a solution for every step of the process, from researching new opportunities, to attributing ROI, to measuring campaign success.”