Marketing Blog Looks At First Security’s Pinterest Efforts

Bank marketer mOSa takes a look at how Arkansas-based First Security Bank is using Pinterest to beef up its social media presence.

While many banks are active on Facebook, Twitter and LinkedIn, using Pinterest (or Instagram) isn’t high on a community bank’s marketing radar. But First Security has found success through the platform.

Kristi Thurmon with FSB shares some of the thought process that has gone into this creative effort.

Helen Lawrence (mOSa): We’re sure you’re already aware of this, but not many community banks are active on visual platforms. What made you decide that Pinterest was a platform your bank wanted to add to their content strategy?

Kristi Thurmon (First Security Bank): Visual social platforms are great places to share content. We initially started using Pinterest because we wanted to reach a younger female demographic. We started posting things related to banking and our brand. For example, we posted piggy bank photos, dollar origami, and things that are teal. (For anyone who doesn’t know, teal is our corporate color!)

Helen Lawrence: What type of interaction have you seen, and what do you do to raise awareness for Pinterest?

Kristi Thurmon: We have seen an average of 1,646 monthly viewers on Pinterest. This is just a fraction of the audience we see on Facebook (over 112,000 per week), but it grows every month. The big advantage of Pinterest is that our repins are stored on the user’s board forever. In order to promote Pinterest effectively, every photo we post online, has a “pin it” button. We have tent cards, flyers, point-of-sale and digital signs, in our branches to promote all our social media channels. We also work to cross-promote Pinterest to our over 25,000 Facebook fans.

Read more of this interview and connect to the four big takeaways mOSa suggests from this marketing effort at this link.