Fayetteville Firm ZweigWhite Changes Name to Zweig Group
by October 13, 2014 12:00 am 169 views
ZweigWhite, a Fayetteville company that provides consulting, research, training, events, publishing and media products and services to the architecture, engineering and environmental consulting industries, has changed its name to the Zweig Group.
CEO and founder Mark Zweig announced the change, as well as a new corporate logo and launch of a new website (zweiggroup.com) on Oct. 1. He said the changes reinforce the company’s commitment to growth through an investment in new products and services as well as delivery methods.
The new logo utilizes a square shape to reinforce stability and represent a uniform building block. The “Z” is made with a designer’s scale and triangle, common drafting tools used by architects and engineers.
The red color is brought back from the first logo the company used when it was founded as Mark Zweig and Associates in 1988.
“Our new logo is a great blend of the past and the future,” Zweig said. “This company has gone through a lot over the past 25 years but we have stayed true to our mission. That important mission is empowering firms in the architecture, engineering, planning and environmental industry and the people that work in them to be more successful.”
In addition to its headquarters in Fayetteville, the Zweig Group also maintains offices in Boston and Chicago.