KFSM Maintains Lead in Local Television Market

Local CBS affiliate KFSM-TV, Channel 5, of Fort Smith, owned a comfortable lead in the Northwest Arkansas television market in all four time slots, according to the most recent data available from Nielsen Media Research (see list on Page 11).

The numbers show household ratings from the month of May for 11 counties that comprise the Designated Market Area of Fort Smith-Fayetteville-Springdale-Rogers.

The Arkansas counties are Benton, Washington, Madison, Sebastian, Crawford, Franklin, Johnson, Logan and Scott. Oklahoma counties included in the market are Sequoyah and LeFlore.

A rating is a percentage point of all television households. For example, an 11.8 rating means a station is reaching 11.8 percent of all households.

The highest rating in the market was in the 5 p.m. news slot, where KFSM registered a 14.0 rating. ABC affiliate KHBS/KHOG, Channels 40/29, was second at 5.7 and NBC affiliate KNWA-TV was third at 2.7.

Nielsen conducts ratings research four times each year — May, July, November and February.