Collective Bias grows customer base, garners recognition

by The City Wire staff ( 11 views 

Social marketing firm Collective Bias has inked new deals with some of the world's leading brands seeking to connect with consumers in the U.K. and Hispanic markets.

These new service offerings reinforce why Collective Bias recently made its debut on the 2014 Inc. 5000 list of fastest growing U.S. companies at #589 and was the #1 ranked company in Arkansas, the company noted in the release.

In addition, Collective Bias picked up an honorable mention from Content Marketing Awards for work done with Disney's #FrozenFun.

The latest brands tapping Collective Bias’ ColectivaLatina team include Tyson, El Yucateco Hot Sauce, Duracell and La Morena. 

With a combined reach of 18 million viewers, ColectivaLatina influencers create quality, culturally relevant content. The social content is produced by influential Latinos and is designed to be easily shareable on social networks including Pinterest, Twitter, Instagram and Facebook in order to reach other Latinos, the release states.

The company also is expanding its regional relationship with Coca-Cola with new shopper social media initiatives. These include campaigns for Capri Sun, Coke Life with Vodafone and original 2014 holiday season campaigns.

Collective Bias, which opened its U.K. office in 2013, also signed regional shopper marketing program deals with J&J Polysporin and Shopper Events Canada for Walmart and HMV.  

"We're seeing global advertisers shift marketing dollars from traditional ad buys to social influencer spend to support their best retail partners. We look forward to supporting these and other brands as shopper social media continues to be a more important part of the consumer path to purchase," said Bill Sussman, CEO of Collective Bias.