Kendal King Group enhances digital capabilities

by The City Wire staff ( 32 views 

Kendal King Group, a marketing, design and production agency serving the retail and consumer packaged goods industry for more than twenty-six years, announces an investment to deepen the company’s capacity to provide cutting edge digital, social and mobile services to clients.

Joe Dunn has been appointed to the position of interactive marketing manager, drawing upon his expertise in digital strategy, search engine optimization and marketing, information architecture as well as social analytics and impact. Dunn is the co-founder of TEDMED Live Kansas City, and his background includes agency experience at VML and several healthcare, media and communications firms prior to joining the KKG team in 2011.

The shift reflects the company’s increased emphasis on delivering interactive solutions to supplement KKG’s established expertise in display, packaging, licensing, program management and in-store communication, ultimately providing clients with a well-rounded and robust approach to retail marketing. As retailers focus on serving both the digital and physical retail space, Kendal King Group aims to keep stride with its partners’ needs.

Kendal King Group serves the retail marketplace with a team of experts located in its Northwest Arkansas office across from the Wal-Mart home office in Bentonville and at the company's headquarters office in Kansas City, Mo., as well as a presence in Guangzhou, China.

The firm's specialties include creative retail concepts, POP displays, brand identity, retail sales consulting, promotional licensing, full-service program management.

Founded in 1987, the company works with a variety of CPG and retail clients including Wal-Mart, DreamWorks, Clorox, the NBA, Garmin, Spectrum Brands and Goodyear.