Impact Management Group expands into digital communications

Skot Covert, a native of Ozark and recent graduate of Arkansas Tech University, has joined Impact Management Group as director of Digital Media.

In this new capacity, Covert will be responsible for directing digital strategy for corporate and political clients to include website design, social media campaigns, and digital marketing.

“Skot is very talented and will add a lot of energy to our firm and give us the capability to offer digital support to our clients,” said Richard Bearden, the firm’s Managing Partner.

Covert is the National Co-Chairman of the College Republican National Committee and previously served as the state chairman of the Arkansas Federation of College Republicans. He graduated ATU with a degree in emergency administration and management.

Covert is excited about the new opportunity.

“Regardless of what you do, there is great value in being part of a team,” said Covert. “Impact Management Group is one of the market leaders in corporate and political communications and is full of very talented people. I’m excited about the opportunity to be part of that team and add value to what they do.”

Impact Management Group is a Little Rock based public strategy firm specializing in public relations, public opinion, and public affairs. They are entering their 15th year of business.