Field Agent makes strategic acquisition of CORE4 Research

Field Agent Inc., a local firm focusing on crowdsource marketing research, said it has acquired CORE4 Research LLC of Fayetteville, for an undisclosed sum.

CORE4 Research will be integrated under Field Agent’s research vertical, with the new team members focused on delivering incremental capabilities and methodologies with a specific focus on insights.

The acquisition positions Field Agent as a strategic mobile research methodology provider for consumer packaged goods companies, retailers and research agencies across the globe.

"Mobile Research provides a real-time experiential way to capture a consumer’s senses at the moment they interact with our client’s product or service – we call this the ‘point of influence’, said Field Agent CEO Rick West.

“Combining Field Agent’s mobile capabilities, with CORE4’s research expertise in understanding shoppers' needs, motivations and behaviors will uniquely position Field Agent to serve the research industry as a leader and innovator in the fast- growing mobile research space,” West noted in the release.

Founded in 2010, Field Agent delivers a wide range of location specific research and audit services to over 1,500 clients in seven countries.

This is the first acquisition by Field Agent following its 2013 capital investment from Five Elms Capital.