Wal-Mart tests virtual shops in Toronto

by The City Wire staff ([email protected]) 98 views 

Wal-Mart and Procter & Gamble recently teamed up to offer Toronto shoppers more convenience. The corporate duo recently placed virtual pop-up stores in 50 bus stations across the Canadian city.

For the next four weeks, consumers waiting on their bus can scan QR-codes from their mobile phones or tablets for products like diapers, Tide detergent, Crest toothpaste and 2,000 other P&G brands. The products will be delivered straight to their homes for free, according to the press release.

The test model follows a digital pop-up store partnership between Wal-Mart and Mattel in Toronto ahead of the 2012 Christmas holidays which created a virtual toy store in the underground commuter walkway near the subway and office towers.