Coleman Dairy Rebrands Under Hiland Dairy Label

by Talk Business & Politics staff ( 43 views 

Coleman Dairy Foods said it will begin marketing its milk and dairy products under the Hiland Dairy Foods label, beginning in January 2013.

The company said retail demand to have one label and one UPC across multiple states and markets “came into consideration with the decision to consolidate brands.”  A statement from Hiland also added that the marketing change will result in savings for the retailer and the consumer.

“This will be a great match of farmer-owned dairies,” says Gary Aggus, president and general manager of Hiland Dairy. “Blending the Hiland & Coleman Dairy brands is a natural progression that ensures we’ll continue to deliver the same fresh, high quality milk and tasty dairy foods that consumers have enjoyed for generations.”

Coleman Dairy, which has been an institution in Arkansas for decades, has been a division of Hiland Dairy since 2006. Combined, the companies have been in the dairy business for 220 years.

Hiland Dairy is an 11-plant operation with locations in Arkansas, Kansas, Missouri, Nebraska and Oklahoma. Hiland’s products include milk, ice cream, yogurt, cottage cheese, sour cream and dips, half and half, whipping cream, orange juice, butter and cheese.

The company serves customers in several states, including Arkansas, Colorado, Iowa, Kansas, Missouri, Nebraska, Oklahoma and Texas.

“The only thing changing is the label on the outside of the milk and dairy product containers and the familiar milk splash image will remain the same,” says Aggus. “Under the Hiland brand, Coleman is still the same, local, farmer-owned dairy that has delivered wholesome products to its customers for one-and-a-half centuries and will continue to produce milk right here in Little Rock.”