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by The City Wire staff ([email protected]) 94 views 

Okay, the Oscar nominations are out, and you’ve just realized there are a ton of nominated films you’ve yet to see. During the month of February, you can get caught up on your flicks and help one of the oldest children’s charities at the same time.

Malco Theatres, Inc. will be selling Gold Heart Pins to benefit The Variety Club, an organization devoted to helping underprivileged and physically challenged children. The 31 Malco cinemas in Arkansas are among those participating in the Gold Heart Campaign.

Moviegoers will be able to purchase collectible Yogi Bear Gold Heart pins for $2 each.  Proceeds will go directly to U.S. Variety Club to benefit the National Mobility Program.

It sounds like a great way to do very little to help a whole lot.