Enterprise Targets Athletes Looking for ‘MVP’ Edge

Philip Brandon knows what every coach and player looks for – separation from the competition.

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With that in mind, Brandon is prepping to open Maximum Vision Performance clinic.

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“Athletes train their bodies for strength, speed, endurance – all those things – so they think if they see 20/20, they’re good to go,” said Brandon, who will continue to operate Brandon Eye Clinic. “But you can train your visual system, too.

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“This is the next level in sports that’s going to cause separation in players.”

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MVP will be located at The Shoppes at Har-Ber Lakes in Springdale, and Oct. 1 is the target open date. Linda Robinson will assist Brandon in the new endeavor. Both underwent a one-week certification process in Ottawa, Canada.

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Brandon said the idea behind sports vision training is to “measure and improve a person’s ability to convert visual input into appropriate and timely physical responses.”

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At MVP, that will be done through the use of Dynavision electronic boards designed to improve hand-eye coordination, Depth perception, reaction time, peripheral awareness among other things.

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MVP has two Dynavision boards in its 1,500-SF space, with room to add another three. Ideally, clients go through a five-day evaluation process, during which they’re tested and evaluated for strengths and weaknesses. They are then put on a 10- to 12-week program.

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Brandon said improvement of 20 percent or more is practically guaranteed, with most people maxing out after about six months. After that, clients work out once or twice a week, just like maintenance weight-lifting sessions.

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Brandon hasn’t settled on a price structure for the evaluation period, but said training sessions will cost about $35. He also said that while Major League Baseball teams and National Hockey League members have used similar systems for years, college programs such as Baylor, Texas A&M and Cincinnati have begun using them, too.

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Now Brandon is hoping Northwest Arkansas players and coaches will take advantage of his programs, which are the only ones of their kind in the region.