Speaking of well-traveled Web sites, Arvest Bank customers who choose to bank online instead of stopping by one of the 50 offices in Benton and Washington counties probably noticed a significant change at Arvest.com.
On June 24 a new and much improved Web site went live. The site has more content about the bank’s products and service and offers whiz-bang buttons to allow users access to their accounts. The site even offers up a blog (all about its products), which is rare for a bank.
Doing a one-month comparison of bank sites page views on Alexa.com, Arvest Web traffic ranks pretty low compared to the likes Bank of America, Washington Mutual and Wells Fargo.
But compared to some of the other large Arkansas banks, Arvest takes the cake in terms of Web site “reach,” which is a percent of global Internet users, according to Alexa. Arvest’s three-month average was a 0.00396 percent reach, which shatters Liberty Bank of Arkansas (0.000122 percent), First Security Bank (0.00022 percent) and Metropolitan National Bank (0.000069 percent).