LiveLight Crafts 3D Video for McDonald’s
by May 19, 2008 12:00 am 78 views
No one can accuse the artistic minds at LiveLight Creative of one-dimensional thinking. In fact, the Rogers-based full-service advertising and marketing company has jumped into the world of three-dimensional production in a big way.
LiveLight just finished a 3D video for McDonald’s Corp. to promote Destination 10, the company’s initiative to introduce a new ergonomic, modular, sustainable kitchen plan. McDonald’s is hoping to have the plan in every restaurant by 2010, said LiveLight president Barry Cobbs.
In early April, the LiveLight video was shown to 11,500 McDonald’s insiders at the company’s Imagine Worldwide Convention in Orlando. The attendees loved the display, and voted it the most interesting and engaging promo at the show.
McDonald’s presented LiveLight with an award – a small crystal replica of an old McDonald’s restaurant – and Jim Skinner, the fast food giant’s CEO, mentioned how much he liked the video in his keynote speech.
“It went over really well,” Cobbs said.
The LiveLight crew, including art director for video Dustin Solomon, traveled to the McDonald’s test kitchen in Illinois in January to film with a stereoscopic camera.
Solomon directed and scripted the video and “brought it in on time and on budget,” Cobbs said.
“He did a very, very good job.”