Ballyhoo Delivers Cruisin’ Ads
by July 31, 2006 12:00 am 66 views
If you’ve wondered about the delivery truck with rotating signs that’s been cruising around Northwest Arkansas, it’s Tony Cristee’s business, Ballyhoo Delivery.
He has even leased a parking space at Jimmy John’s Gourmet Sandwich Shop in Bentonville to make sure the van is visible to Wal-Mart employees at the home office across the street and vendors to the world’s largest retailer.
Cristee said it’s the only business in Arkansas that uses rotating “tri-vision” signs on a delivery truck for advertising. Basically, it’s like a high-tech billboard that keeps moving around the area on the frame of a modified Ford E350 delivery van.
Cristee estimates that the sign is seen by 50,000 to 75,000 people in Northwest Arkansas every day.
The tri-vision sign was built by Action Graphix of Jonesboro. The truck was modified by Mobile Master Trucks of Franklin, Tenn.
Paramount Home Entertainment is one of his biggest clients, but Cristee said he has room on his mobile billboard for more. Space on the tri-vision sign costs from $750 to $3,000 per month to lease (in addition to production costs of $225 to $500 if the client provides their own art).
Cristee said the truck will make free deliveries for clients, even if it’s just picking up a box of doughnuts.