Forty Under 40: Tracey Jeffers

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Tracey Jeffers developed an interest in helping small businesses during her first professional job working for the Chamber of Commerce in Las Cruces, N.M., in 1988.

Three years later, she took a foray into publishing when she and a partner (now her husband) launched Southern Star Publications of Las Cruces, which primarily published membership directories for Chambers and visitors bureaus.

In 1995, they moved to Ruston, La., where Tracey took a job as director of the Small Business Development Center at Louisiana Tech University.

In 1999, they moved back to New Mexico, and Tracey did business valuation work.

In 2004, they moved to Fayetteville, where Tracey took her current job as director of the Small Business Development Center in the University of Arkansas Walton College of Business.

Jeffers serves on the Bentonville Chamber of Commerce committee that is developing the Northwest Arkansas Womens Business Conference.

She will chair the agriculture technology panel at the Arkansas Venture Conference in November.

I really love to see the success of other people, she said. Thats what keeps me motivated and engaged.