Ad-verse Reaction
by July 27, 1998 12:00 am 67 views
Five employees of Blackwood Martin/CJRW were laid off during the middle two weeks of June, says Mark Blackwood, executive vice president of the Fayetteville advertising agency that merged last March with Little Rock’s Cranford Johnson Robinson Woods.
Martin says the layoffs have nothing to do with the merger.
“I really just have a little more capacity than what I need right now,” he says. “There have been some consolidation of services as a result of the merger. We’ve gained some efficiencies, but it hasn’t been a major factor.”
Martin says some of the laid-off employees worked in the creative area, others were in account services.
No more layoffs are planned for the company, says Martin.