Tag: Media & Marketing

Layoffs Cut Costs But Yield Turmoil

Several Northwest Arkansas employment experts say layoffs are a quick way to cut-back on expenses but often cause turmoil in the workplace.

When Facing a Crisis, Make it Your Best Ally (Commentary by John Newman)

Top-notch CEOs of healthy companies don’t wait for bankruptcy to come knocking at their door. With outward calm, they respond to minor downturns as if they were crises.

UA Researchers Find SOX Impact for CFOs

UA researchers’ findings on SOX impact for CFOs published in the Journal of Accounting.

Mentoring Programs Must Adhere to Fundamentals (Human Factor by I. Barry Goldberg)

Mentoring programs allow companies to utilize knowledge and leadership held by longtime executives.

Home BancShares Brags About Stability

Home BancShares Inc. of Conway promotes its stability.

Eureka Springs Bank Looks to Expansions

The 96-year-old Bank of Eureka Springs will change its name to Cornerstone Bank this fall, pending approval from the Arkansas State Bank Department.

NWA Business Journal Kicks off Downturn Series

With this issue, I?m pleased to introduce Business Journal readers with the first in a series of stories entitled ?Dealing with the Downturn.? The aim of this series is to help our readers make sense of the economic issues we face together as a self-suffi

LiveLight Crafts 3D Video for McDonald’s

LiveLight, a Rogers-based full-service advertising and marketing company, just finished a 3D video for McDonald?s Corp. to promote Destination 10, the company?s initiative to introduce a new ergonomic, modular, sustainable kitchen plan.

LiveLight Creates Multidimensional Marketing

It looks like there?s a good chance there will be more 3D productions in the future for the folks at LiveLight. They are negotiating a job to create another 3D video, this one for an installation at a new international airport in Qatar.

UA Nets Small Gain For Guitar Grief

The University of Arkansas? case against a Florida guitar company has ended, with the company agreeing to pay the UA $50 a year to use the word “Razorback.”

Effective Leadership Defined By Relationships, Not Tasks (Human Factor by I. Barry Goldberg)

Leadership, in the lexicon of members of the media, is about relationship, the ability to inspire others to follow a vision with passion. Management gets relegated to telling people what to do and checking up on them to see if they did it.

Jimbob Inc. Plans “Coming out” Party

Jim Gardner, former chief operations officer and executive creative director of CJRW Northwest, and Bob Corscadden, former chief marketing officer for Tyson Foods Inc., formed a company and kept it under a tarp for a reason.

Sports History Leads Naturals to KURM

Rogers AM station lands deal for 140 Naturals broadcasts.

Blue Eye Becomes Home For Bakker

A huge new development and a resident with some notoriety have landed in the tiny burg.

Flagler Flap Exposes Well-Worn Business Lessons (Touch Points)

There are at least a couple lessons to be learned from the revelation that the video production company Wal-Mart Stores Inc. used for 30 years to film its annual meetings had no formal agreement.

Intangibles Qualities Can Contribute to Successes ( Commentary)

Many successful people have assembled a strong portfolio of ?intangibles? ? critical qualities that have helped them be successful, such as intuitiveness about other people or self-awareness that allows them to read and react to situations.

Couple Weds Photo Passion with Business Sense (First Person)

“I always had a fascination with photographs and always liked to express myself artistically, but I didn?t do anything with it until after college.”

E-transactions Increase as Cash Use Declines

Along with the increase in electronic banking transactions has come a decrease in demand for cash, several bankers said

Modesty Key to FSB’s Marketplace Success

Lonoke-based First State Bank garners $245M in Northwest Arkansas commercial loans.

Storm Forces Benefit Delay

Because of recent storms ? which brought torrents of flooding, hail and wind damage to the Fort Smith region ? Clear Channel and the Fort Smith Classic were forced to postpone an on-air benefit.

Entergy Arkansas unveils ‘Next Generation’ plan; will seek to extend nuclear licenses

Fort Smith business leader John Taylor has died

Car-Mart completes $161.3 million securities transaction

Officials ask public to be on the lookout for bird flu in flocks