Tag: Media & Marketing

Creating Success With Tried, True and New (OPINION)

The Rodeo of the Ozarks used a massive marketing plan, which included social media and traditional publicity efforts, to draw a record audience to its 70th annual rodeo.

The World of Walmart (OPINION)

As the largest company in the world, Wal-Mart Stores Inc. tends to attract attention and make headlines, and there has been plenty of both recently.

Backpack Journalism Brings Flexibility To The Newsroom

Mobile multimedia journalists, armed with cameras and Internet-connected laptops, have the ability to shoot their own video, edit it and upload the content, without having to leave the scene and return to the newsroom.

KFSM Maintains Lead in Local Television Market

The local CBS affiliates news broadcasts earned the highest Nielsen ratings in all four time slots during the month of May.

KNWA-TV Honored Twice by Arkansas Broadcasters Association

The NBC affiliate was given a Community Service award and an Outstanding Production award for its work on Cooking Today with chef Steven Brooks.

40/29 Expands Office Space, Moves Into Larger Newsroom

The Northwest Arkansas ABC affiliate plans to bring an additional studio camera in the new newsroom so staff can report as information is being gathered.

PAC Men

While the campaigns for Rep. Tom Cotton and Sen. Mark Pryor spend millions on commercials in Arkansas, the advertising reps at the local TV stations are raking in the commissions.

No Numbers

Eagle-eyed readers may notice the lists of Largest Daily Newspapers and Largest Weekly Newspapers are absent from our annual media and marketing issue, and heres why.

Media Moves

Bentonville entrepreneur Matt Fifer has launched a new media company, ramping up to produce a new retail-oriented television show early next year.

Bentonville Viral

Time-Lapse Bentonville, a film produced by Adair Creative Group has gone viral, receiving 23,400 loads and 15,200 plays.

Crossmark Opens Cutting-Edge Collaboration Center in Bentonville

The Plano, Texas-based sales and marketing services provider opened the center near the headquarters for Wal-Mart Stores Inc., one of the companys biggest clients.

Southern Swim Co-Branding With Backroad Anthem

The Fayetteville-based online swimwear company is sponsoring the bands Southern Concert Tour, which will take place at college campuses throughout the South.

Tickets Remain For Forty Under 40 Event in Rogers

The event, sponsored by Intrust Bank, will be held Aug. 19 at the Embassy Suites in Rogers.

Collective Bias Relocates To Larger Office in Rogers

The shopper marketing agency has moved into a 12,000-SF space of a new 22,000-SF office building at 1750 S. Osage Springs Drive behind Bariolas Pizzeria.

NWABJ Office Closed For July 4 Holiday

The office will reopen on 8 a.m. Monday for regular business hours

Taylor Boswell on the Move in Bentonville

The company, which specializes in 3D design and printing services, has moved its headquarters from the Raintree Business Center on South Walton Boulevard to the first floor of an office building at 300 S.W. Sixth St.