Tag: marketing

by Kent Middleton -

Bucket list marketing

Competition for tourists’ dollars has always been fierce. And with the advent of social media, the battle between states has become even more challenging. Today, many visitors, particularly Millennials and…

by Martin Thoma -

The CEO and brand stewardship

Editor’s note: Martin Thoma is an author, speaker and blogger on how to live your brand. The malfeasance of engineers and executives at two of the world’s leading automakers brings…