by - December 19, 2016 5:17 pm
Can you brand sand?
Editor’s note: Martin Thoma is an author, speaker and blogger on how to live your brand. Opinions, commentary and other essays posted in this space are wholly the view of…
Author: Martin Thoma
by - October 26, 2016 3:18 pm
When your brand says no
Editor’s note: Martin Thoma is an author, speaker and blogger on how to live your brand. Opinions, commentary and other essays posted in this space are wholly the view of…
by - August 25, 2016 6:45 pm
Nonprofits: Needy For brand
Editor’s note: Martin Thoma is an author, speaker and blogger on how to live your brand. Opinions, commentary and other essays posted in this space are wholly the view of…
by - June 21, 2016 7:59 am
Your brand: powered by emotion
Editor’s note: Martin Thoma is an author, speaker and blogger on how to live your brand. He can be reached at [email protected] Opinions, commentary and other essays posted in this space…
by - May 7, 2016 2:19 pm
What’s in your brand?
Editor’s note: Martin Thoma is an author, speaker and blogger on how to live your brand. Opinions, commentary and other essays posted in this space are wholly the view of…
by - April 13, 2016 3:41 pm
Branding is an inside job
Editor’s note: Martin Thoma is an author, speaker and blogger on how to live your brand. He can be reached at [email protected] Opinions, commentary and other essays posted in this…
by - March 2, 2016 8:30 pm
Ditch Webster’s: Good branding is redefinition
Editor’s note: Martin Thoma is an author, speaker and blogger on how to live your brand. He can be reached at [email protected]. Opinions, commentary and other essays posted in this space…
by - February 9, 2016 10:08 am
Does your brand love?
Editor’s note: Martin Thoma is an author, speaker and blogger on how to live your brand. He can be reached at [email protected] Opinions, commentary and other essays posted in this…
by - January 19, 2016 12:58 pm
The tough work of creating a ‘brand’ new year
Editor’s note: Martin Thoma is an author, speaker and blogger on how to live your brand. He can be reached at [email protected] –––––––––––––––– The year 2016 is here and with…
by - December 7, 2015 12:28 pm
Your customers need your brand more than you do
People arrive at our office for help with their brands. They’ve generally diagnosed their own problems: Too little known. Known for the wrong thing. Too few customers. Margins too low….
by - November 16, 2015 4:58 pm
The CEO and brand stewardship
Editor’s note: Martin Thoma is an author, speaker and blogger on how to live your brand. The malfeasance of engineers and executives at two of the world’s leading automakers brings…
by - October 7, 2015 8:18 am
Martin Thoma: Coffee Teaches Branding, Again
Branding expert Martin Thoma says everything he ever needed to know about branding was learned from a cup of coffee.
by - September 10, 2015 7:18 am
Martin Thoma: Branding Is Leadership, Not Marketing
A powerful and competitive brand is not something you solely advertise or design. It’s everything you are and do. This means that “branding” is leadership, not marketing. Consider this: if…
by - August 5, 2015 10:07 am
Brand Inciter: Your Brand Is A Theory, Not A Logo
Author, speaker and blogger Martin Thoma shares how to live your brand in his latest Brand Inciter column.
by - July 7, 2015 12:56 pm
Martin Thoma: ‘Brand’ Is A Process, Not A Thing
When a word means something different to every person who uses it, the word essentially means nothing at all. That’s the plight of “brand” and “branding” these days. Hillary Clinton…
by - June 3, 2015 3:48 pm
Brand Inciter: Startups Need Brand Strategy, Now
There’s tremendous startup activity in Arkansas. In the northwest, the Walmart-fueled economy is generating dozens of shopper marketing services and tech companies every year. UAF researchers are producing innovative science…