Author: Kim Souza

by Kim Souza -

Adobe: Holiday online spending rises 4.9%

Overall holiday spending estimates were somewhat tepid when adjusted for inflation, but the online portion of sales transactions between Nov. 1 and Dec. 31 rose 4.9% year over year, according…

by Kim Souza -

Adobe reports Black Friday sales rise 7.5%

Aggressive retailer promotions helped push overall online spending to $9.8 billion on Black Friday, or up 7.5%, compared to the same period in 2022, according to Adobe Analytics. Sales began…