BlueInGreen Refreshes Branding

BlueInGreen on June 18 unveiled a brand overhaul that includes a new logo, updated marketing materials and a new website.

Marketing associate Cambron Clark, who oversaw the rebranding effort, said he merged minimalistic 1960s style cues with an industrial color scheme to create a one-of-a-kind identity for the Fayetteville-based water treatment company.

“The initial idea for our company’s core technology came while a couple of college professors were listening to Miles Davis records. That’s where the name BlueInGreen comes from,” Clark said, in a press release from the company. “And that’s the story I tried to convey with our rebranding effort — something classical but cool, like jazz.

Chris Milligan, vice president of operations, said the new website design stands out.

“Our website is not only more functional for clients and sales representatives, it also looks like nothing else in the industry. We approach water treatment from a unique perspective, so it only makes sense we have a unique look too,” he said, according to the press release.