United Bank Refreshing Logo, Branding
by May 25, 2015 12:00 am 94 views
Springdale-based United Bank will soon unveil a refreshed brand, which will include a new logo and revitalized website.
“After 37 years, I guess it’s time to update a few things,” Nathan Gairhan, the bank’s CEO, recently told Whispers.
Gairhan wasn’t quite ready to share anything more specific. He said the bank has been working with a local advertising agency to develop a new look and there are still a few details to iron out.
The lender’s initiative comes at a time when other regional lenders are not only rebranding, but changing to an entirely different name. (i.e. First State Bank of Northwest Arkansas changing to Today’s Bank).
Gairhan assures us: United Bank will still be United Bank, same as it was when founded in 1978.
Expect the lender to unveil the refreshed look in a month or so.