Chancellor Hotel Launches Loyalty Program

The Chancellor Hotel in downtown Fayetteville recently announced a partnership with California-based Stash Hotel Rewards, reportedly the largest point-based loyalty program for independent hotels across the United States.

Stash members will now be able to earn and redeem points at The Chancellor, the first independent hotel in Arkansas to offer this type of rewards program, according to a news release from the hotel.

“Given the close proximity to large organizations like Wal-Mart (Stores Inc.), Tyson Foods (Inc.) and the University of Arkansas, Fayetteville draws a steady stream of frequent business travelers,” Sage Stafford, director of guest services at The Chancellor Hotel, said in the release.  “Joining Stash puts us in a position to compete for these travelers by coupling our true Southern hospitality with a rewards program that road-warriors value.”

Travelers interested in earning points can join Stash for free at www.stashrewards.com.

The Chancellor Hotel, which is managed by HP Hotels Inc. of Birmingham, Ala., is offering 500 bonus points to Stash members through Dec. 8.