Jennings Jeans Marries Fashion With Benevolence

Longtime Fayetteville resident Casey Grimes recently launched Jennings Jeans, a venture he describes as “compassionate capitalism.”

Jennings Jeans is an online business – www.jenningsjeans.com – that features handmade jewelry and jeans. The 37-year-old Grimes has worked in various industries, but decided to start his own company in an effort to help needy children around the world.

“After years of working to make money just for myself, and working for other people, I felt God wanted me to give back to the world,” Grimes wrote in an email sent from Indonesia, where he’s helping build a junior high school for a group of about 150 children.

According to the email, the first line of jeans was made in Asia, “incorporating hand-selected and handmade Indonesian batik fabric.”

“There are pieces of the jeans that are even hand-sewn and hand-cut, thus no two pair are exactly alike,” Grimes added.

Half the profits from Jennings Jeans go to projects like the school construction, and Grimes said his short-term goal is to get back to the United States this summer and aggressively market her products.