SOHO to be Streamlined

You might have read in our last issue about the imminent move of SOHO Clothiers.

Here’s a little more info, via store owner Steve Sohosky: The apparel shop will remain at Village on the Creeks in Rogers, just in a smaller space.

Sohosky said while he’s downsizing from about 7,800 to 3,800 SF, the retail space will be reduced by only 1,500 SF.

“It’ll be more of a boutique rather than a large store,” he said.

Sohosky also plans to drop “Clothiers” from the name of the store as part of a marketing shift. Beginning with a grand re-opening scheduled for early April, SOHO will “definitely be weighted toward that 25 to 45 demographic,” Sohosky said.

The planned mix of products will include offerings from about 15 new vendors, though most of the current brands available at the store will remain. Sohosky said that includes Jack Victor, Thomas Dean, Tommy Bahama and Seven, among others.