Jeweler Opens Rogers Location

Owner Bret Boulton has opened a second location of the Bentonville jewelry store Heart’s Desire.
On April 2, Boulton opened the doors of the new store located at Village on the Creeks in Rogers.
“It’s a retail Mecca over there,” he said.
The new store has 900 SF dedicated to the showroom, compared to the 450 SF in the Bentonville store.
While he didn’t disclose sales figures, Boulton did say month-over-month sales had grown each year since opening in August 2005.
“I want to get over there because I know I can compete with the other jewelers,” Boulton said.
Heart’s Desire carries loose diamonds, including Valina’s Caro 74, colored gemstones, pearls, and watches, but much of the business is custom work.