Fairchild Moves Into Mulch Market
Nathan Fairchild, owner of Fairchild Construction Inc. of Bentonville, is moving into the rubber mulch business.
Fairchild recently purchased an International Mulch Co. franchise and will sell the patented Rubberific mulch made from recycled tires through Arkansas Rubber Mulch Co.
St. Louis-based IMC was founded in 2000 and has recycled more than 45 million pounds of old tires since.
Unlike traditional mulch, Rubberific mulch does not have to be replaced annually and has a 10-year guarantee on its wide spectrum of colors.
The mulch has a number of uses as a replacement for natural mulch, rock or stone landscaping in residential or commercial settings.
Rubberific is also a safer playground surface and provides a cushioned landing surface under the monkey bars.
A 40-pound bag of natural mulch runs $3.50 to $4.50, according to an area ACE Hardware store, while a 40-pound bag of Rubberific mulch is $14.29.
Fairchild said the cost difference is offset by not having to replace mulch for five to 10 years.