Advertising Plus Becomes E-magination
by July 17, 2006 12:00 am 90 views
Mark Myers, president and CEO of Fort Smith’s Advertising Plus Inc., changed the agency’s name to E-magination on July 17.
The change coincides with the agency’s move from 5424 Euper Lane to a new office at 21 N. 4th St. in Fort Smith.
“Over the last year as we have reached outside of our traditional Fort Smith/Northwest Arkansas market, we began to find people who were confused by the name,” he said via e-mail. “Either they thought we were too small to do their work or they thought we were a speciality shop. Being one of Arkansas’ ten largest agencies, we felt we needed a name that better explained who we are and what we could do. E-magination does that for us.”
Myers said the agency has $2.5 million in annual billings.