Tyson Touts Protein Power
by August 2, 2004 12:00 am 73 views
We hear Tyson Foods Inc. will announce a new marketing plan on Aug. 4. The Springdale company’s slogan “What Your Family Deserves” will be replaced by “Powered by Tyson.”
The slogan, apparently, is a reference to the energy derived from protein. Tyson Foods is the world’s largest protein provider with poultry, beef and pork operations.