New Creature Gets National Coverage

Bentonville’s New Creature packaging company was profiled in a cover article by Kassandra Kania in the February issue of Pharmaceutical & Medical Packaging News.

“New Creature primarily designs, manufactures and co-packs POP [point of purchase] displays,” the article stated.

Kania quoted Patrick Sbarra, president of New Creature, saying stores have become more “visually noisy,” and “it’s difficult for shoppers to quickly discern the features and benefits of merchandise.”

But, at the same time, Sbarra said he feels there’s a trend toward cleaner and less cluttered POP displays.