Lokomotion Park Puts Coupons on Coke Cans
by August 4, 2003 12:00 am 107 views
Lokomotion Family Fun Park has joined the ranks of some of the nation’s biggest theme parks. Coupons for one free activity at the family recreation facility are pasted on the back of 500,000 20-ounce bottles of Coca-Cola distributed throughout Northwest Arkansas.
John Resecker, general manager of Lokomotion, said they’re taking in about 20 of the coupons daily since they were placed in area stores at the end of June. The coupons offer one free activity at Lokomotion, including miniature golf, co-carts, bumper boats or laser tag. Resecker declined to say how much the advertising campaign cost.