Gold in Pinnacle Hills

Owners of a new jewelry store planned for the Pinnacle Point area in Rogers hope to bring a bit of Rodeo Drive flavor to Northwest Arkansas.

Danny White will be operating partner of Murphy’s Jewelers’ first Northwest Arkansas store. He plans to open it by late February at 2530 Pinnacle Hills Parkway. Murphy’s Jewelers was founded in Magnolia in 1939.

White began his career working for owners Richard and Pam Murphy. For the last six years, he has been an independent diamond broker in Benton County. White recently received his accredited jewelry professional degree. He and some partners have teamed with the Murphys to open a local store.

The building will be 2,500 SF. The store will have about 200 SF dedicated for kids to play while their parents shop. There will also be a VIP room where designers can host a show or where charity events can be held.

All of the gold and silver sold at the store will be shown by sales people wearing white gloves.

The store will have a state-of-the-art gem lab and will have a French/Italian flare complete with marble and columns, White said.