Technology – `Stealth’ Firm Targets Ad Accounts

NWA Business Online has operated in stealth mode for the last year, not even appearing in the Southwestern Bell Yellow Pages until the newest ones come out this year. Justin Williams, one of three owners of the multi-media promotions, Web solutions and design firm, said NWA Business wanted to maintain a low profile while it secured several local clients.

rIt will be hard to keep quiet this year. NWA Business has already signed MRI Specialists PA in Lowell; Niblock Law Firm and Advanced Air, both in Fayetteville; Karat Carat and Stogies Fine Cigars & Tobaccos, both in Rogers; and Riverstone Builders/Developers Inc. of Bentonville.

rWhat makes NWA Business dangerous for local ad and design firms is it melds Internet-based consulting and design with traditional advertising and public relations consulting.

rThe company offers computer repair and upgrades by A+ certified technicians, e-commerce Web designs, database design and implementation and commercial animation design on Flash software made by MacroMedia.

r”A lot of ad agencies can’t do successful Internet marketing and Web design,” Williams said. “What they do is sub the work out to a Web design firm for $75 per hour, then turn around and charge $95 per hour to the client for the work. We cut out the middle man.”

rMike Hall and Cody Regan are Williams’ partners at 1 Halsted Circle, Suite 1, in Rogers. The firm may be found on the World Wide Web at nwabusinessonline.com.