Area Hospitals Earn Recognition
by July 26, 1999 12:00 am 61 views
A couple of the region’s hospitals have been cited for achievements recently.
Two marketing projects by St. Mary’s Hospital and Mercy Health System were recognized in the 16th annual Healthcare Advertising Awards compiled by Healthcare Marketing Report magazine.
St. Mary’s’ annual report, Precious Gifts, earned a bronze award in the annual report category for hospitals with less than 200 beds. For that project, the hospital worked with Little Rock advertising agency Stone & Ward.
The hospital also earned a merit notation for its New Tradition film produced for the annual employee service awards banquet. The award was given in the special video production category.
Another member of the Mercy system, St. Edward Mercy Medical Center in Fort Smith, was recently named as one of the top 100 cardiovascular hospitals in the country. The listing was compiled by HCIA Inc., a Baltimore-based company that says it maintains the largest health care data warehouse in the industry.
St. Edward was the only Arkansas hospital among the 100 cited for excellence in performing open-heart or cardiac-bypass surgery. The HCIA said those 100 hospitals on its list had “significantly lower complication rates” than did the national peer group. Those hospitals also averaged costs $3,000 below the peer group average.
The study was based on a computerized review and analysis of more than 12 million Medicare cases. It considered factors such as average length-of-stay, risk-adjusted complications and mortality rates, and severity-adjusted costs in each case.